Perisher Resort, Australia's largest ski area, is taking a proactive step toward growing the sport of skiing and snowboarding with the launch of its new 'Epic Beginner Bundle.' As reported by SnowBrains, this initiative aims to solve one of the biggest deterrents for newcomers: the complex and often expensive process of organizing gear, lessons, and lift access individually.
The package is priced at AUD 499 (approximately USD 358), which breaks down to roughly AUD 167 (USD 120) per day. By packaging these three essential components together, the resort hopes to lower the barrier to entry for those intimidated by the logistics of a mountain holiday.
Focus on Progression
According to the resort, the program is tailored for both absolute novices and those looking to refresh their skills after a long hiatus. The curriculum centers on multi-day group lessons, which allow students to build confidence and refine fundamental techniques under professional guidance. The consecutive nature of the three-day bundle is designed specifically to ensure that muscle memory and comfort on the snow develop steadily rather than in isolated, infrequent sessions.
Industry Strategy
This move aligns with a broader strategy from parent company Vail Resorts. In previous public comments, CEO Rob Katz has emphasized the importance of attracting new and younger demographics to the sport to ensure the long-term health of the industry. By creating a 'frictionless' experience, the resort is attempting to convert one-time visitors into lifelong enthusiasts.
While the bundle is currently specific to the Australian market, industry analysts suggest that if the program proves successful, the model could be adopted by Vail Resorts properties across North America for the 2026-27 winter season. As the snow sports industry continues to navigate concerns about affordability and accessibility, such bundled products may become the new standard for welcoming the next generation to the slopes.
